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Use Multiple Channels in Your Annual Fund Campaign

When it comes to your annual fund campaign, one size does not fit all.

Here are three key points to consider when crafting your campaign plan.

Everyone is different

We all have our preferred means of communication.

What works for one person may not work for another.

That’s why it’s important to Incorporate a combination of direct mail, email, and phone calls into your campaign.

This ensures you're reaching your supporters through their preferred communication channels.

Don’t complicate it

Consistency across channels is fundamental, so don’t feel like each communication needs to be unique to itself.

The key messages you use in email should match those in direct mail and phone calls.

Other than some minor adjustments to fit the channel, recycling content is not only efficient, but each touchpoint will also reinforce the last.

Stay top-of-mind

An added benefit to using multiple channels is it keeps your message in front of your supporters without them feeling bombarded.

It reinforces the importance of your campaign and ensures that your cause remains on their radar.

Remember that everyone is different, don’t complicate it, and stay top-of-mind.

By following these practices, you'll enhance your campaign's effectiveness and reach a broader audience.


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