​​Turn Up the Marketing When You Have a Hit​
​​When a show is in high demand, it's a golden opportunity. ​ ​But what many organizations miss is the chance to turn that demand into a...
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Nave Strategies Insights
Industry expertise for arts and cultural organizations
J.L. Nave
- Apr 2
- 1 min
Pay More Attention to Your New Subscribers
Your new subscribers are like a breath of fresh air for your organization. They've taken a leap forward, but remember, this doesn't mean...
J.L. Nave, III
- Mar 26
- 1 min
Make a Splash When Single Tickets Go On Sale
​​Single ticket buyers are often the entry point for new patrons into your world. ​ ​That's why when single tickets go on sale, it's a...
J.L. Nave, III
- Mar 19
- 1 min
​​Don’t Make It Easy to Downgrade Subscriptions​
​​In the world of subscription renewals, there's a powerful psychology at play. ​ ​People often choose the path of least resistance. ​...
J.L. Nave, III
- Mar 12
- 1 min
Don't Advertise Subscriptions in Mass Media
​​When it comes to marketing your subscriptions, there's a better way than blanketing mass media channels. ​ ​Let's break down why. ​...
J.L. Nave, III
- Dec 19, 2023
- 1 min
Repetition Drives Better Results
There’s a cardinal rule in marketing: effective campaigns are achieved through repetition. But repetition alone is only part of the formula.
J.L. Nave
- Dec 12, 2023
- 1 min
Use the Right Kind of Marketing
I’m often a bit surprised when chatting with executive leaders, and a lack of clarity emerges in our conversations about when to use direct
J.L. Nave, III
- Dec 5, 2023
- 1 min
Ensure Your Calls to Action Shine
The most important information in marketing materials – calls to action – often gets lost in a clutter of information. If a call to action
J.L. Nave, III
- Nov 28, 2023
- 2 min
Always Have a Call to Action
"Without a call to action, your marketing and advertising is merely information. It doesn’t inspire action and doesn’t drive results."
J.L. Nave
- Nov 14, 2023
- 2 min
Know Your Marketing Cost of Sale
In marketing, balance is key. Knowing your Cost of Sale helps avoid the pitfalls of under or over-investing.
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