Ensure Your Calls to Action Shine
The most important information in marketing materials – calls to action – often gets lost in a clutter of information. If a call to action
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Nave Strategies Insights
Industry expertise for arts and cultural organizations
J.L. Nave, III
- Nov 28
- 2 min
Always Have a Call to Action
"Without a call to action, your marketing and advertising is merely information. It doesn’t inspire action and doesn’t drive results."
J.L. Nave
- Nov 14
- 2 min
Know Your Marketing Cost of Sale
In marketing, balance is key. Knowing your Cost of Sale helps avoid the pitfalls of under or over-investing.
J.L. Nave
- Nov 8
- 1 min
Start a Planned Giving Program
Regardless of size, any organization should consider starting a planned giving program if they don’t already have one.
J.L. Nave, III
- Oct 31
- 1 min
Use Benefits to Encourage Major Donations
When it comes to fundraising, major donors are your champions for impact and change. Let's explore what motivates them to give generously...
J.L. Nave
- Oct 24
- 1 min
Use Benefits to Encourage Mid-Level Donations
The focus of today's video is on encouraging mid-level donations, and J.L. offers three key strategies for achieving this goal.
J.L. Nave
- Oct 12
- 1 min
Use Benefits To Encourage Entry-Level Donations
Effective fundraising happens when an organization offers benefits that resonate with its patrons. Here are a few things to remember
J.L. Nave
- Oct 3
- 1 min
Use Multiple Channels in Your Annual Fund Campaign
When planning a fundraising campaign, a one-size-fits-all approach never works effectively.
J.L. Nave
- Sep 26
- 1 min
Make Your Donation Ask About the Patron
When it comes to fundraising, it’s best when people donate because they want to. I know that sounds obvious, and yet, arts and cultural...
J.L. Nave
- Sep 19
- 1 min
Segment Your Annual Fund Lists
A “one-size-fits-all” approach to your annual appeal may seem tempting, but the reality is that a successful fundraising campaign relies on
J.L. Nave
- Sep 14
- 1 min
Plan Ahead for Leadership Transitions
When it comes to board leadership transitions, it's easy for boards to lose momentum and slip into a sluggish start to a new fiscal year....
J.L. Nave
- Sep 4
- 1 min
From Passive to Proactive: The One Question Rule
When it comes to approving the budget or other major business, it's important not to simply defer to the recommendation of a committee....
J.L. Nave
- Aug 29
- 1 min
Review Your Sub-Donor List For Board Prospects
A subscriber-donor on your list could be the perfect fit as your next board member.
J.L. Nave
- Aug 24
- 1 min
No Automatic Board Renewals
When it comes to board member terms, it's essential to take a fresh look at the needs of your organization. Here are three key points to...
J.L. Nave
- Aug 15
- 1 min
Board Success Equals Your Success
Savvy leaders manage with the belief that the board’s success is your success.
J.L. Nave
- Aug 8
- 1 min
Prepare for Board and Committee Meetings
Today's tip is all about walking into board or committee meetings fully prepared for success.
J.L. Nave
- Aug 1
- 1 min
Foster Board Accountability
It's essential to strike a balance between supporting your board and ensuring they hold themselves accountable.
J.L. Nave
- Apr 5
- 3 min
Planning for board leadership transitions
The chief executive-board chair relationship is among the most important for any nonprofit. Here are a few tips to start on the right foot.
J.L. Nave
- Mar 17
- 4 min
The long-term cost of pinching pennies
How much time do you or others in the organization spend putting flyers up around town or stuffing envelopes? Does your organization...
J.L. Nave
- Feb 21
- 3 min
Your goals and values are reflected by how you budget
Like it or not... running an organization, just like life, is full of compromises. And sometimes contradictions. Here are a few examples...
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