In our final video on using data for revenue projection, we're tackling Annual Fund budgeting. Have you ever applied a percentage increase t

If you’ve ever worked on subscriber campaigns, you know how hard it is to get first-time subscribers. They’re expensive to acquire, and...

Today’s Quick Tip is to simplify your donor communications so they’re easier to write and more engaging for your donors. Let’s dive into three practical strategies that will streamline your donor communications. 1. Personalization Is Key First, remember that personalization is important. Personalization goes beyond including your donor’s name—it’s about making every donor feel seen and valued. Start by acknowledging what they’ve already done for your organization. For current

Giving Tuesday is just around the corner! If you’ve already developed your plan, great job—you’re well-prepared. But if you don’t yet have a plan in place, don’t worry. You’re not alone, and it’s not too late to make an impact. In this video, I’ll show you how even a simple, well-targeted campaign can deliver real results using resources you already have. Giving Tuesday offers a valuable chance to engage with your supporters, spark generosity, and encourage impactful contribu

Today, I’ll share quick tips on maximizing Black Friday and Cyber Monday to boost engagement and ticket sales. These simple practices can help you make the most of this high-energy shopping season.  First, capitalize on the spending mindset . During Black Friday and Cyber Monday, people are actively looking for deals. By offering a special promotion, you’re putting yourself front and center with audiences already in a spending mood.    Second, think beyond discounting tickets

Regardless of size, any organization should consider starting a planned giving program if they don’t already have one.

When it comes to fundraising, major donors are your champions for impact and change. Let's explore what motivates them to give generously...

The focus of today's video is on encouraging mid-level donations, and J.L. offers three key strategies for achieving this goal.

Effective fundraising happens when an organization offers benefits that resonate with its patrons. Here are a few things to remember

When it comes to fundraising, it’s best when people donate because they want to. I know that sounds obvious, and yet, arts and cultural...

A “one-size-fits-all” approach to your annual appeal may seem tempting, but the reality is that a successful fundraising campaign relies on