Giving Tuesday is just around the corner! If you’ve already developed your plan, great job—you’re well-prepared. But if you don’t yet have a plan in place, don’t worry. You’re not alone, and it’s not too late to make an impact.
In this video, I’ll show you how even a simple, well-targeted campaign can deliver real results using resources you already have.
Giving Tuesday offers a valuable chance to engage with your supporters, spark generosity, and encourage impactful contributions. Taking the first step can feel challenging, but these three simple steps will help you get started.
Plan your communications.
Timing is everything for a Giving Tuesday campaign. To keep it manageable, focus on these five key points of communication:
One week before Giving Tuesday, send an email and post on social media to remind supporters it’s coming.
On Giving Tuesday itself, send three emails: one in the morning, another mid-day, and a final one in the evening. Match these with posts on your social media channels.
These touchpoints ensure you stay visible throughout the day, especially during peak donation times. Remember, consistency helps build momentum.
Craft a compelling message.
Your message doesn’t need to be complicated, but it does need to be heartfelt and specific. Show your donors exactly how their contributions will make a difference. For example:
'Your $25 gift today provides a free ticket to a student attending their first live performance.'
'A $50 donation gives one child access to our community art workshop for a semester.'
'Help us share the joy of music—$100 supports a school concert for 50 students.'
These examples connect donations to tangible outcomes, making your appeal more relatable and impactful. To save time, repurpose content you already have—testimonials, photos, or even a short video. These assets can breathe life into your message and resonate deeply with your supporters.
Differentiate your organization.
Standing out on Giving Tuesday can be challenging with so many nonprofits competing for attention. But as an arts or cultural organization, you have a unique advantage: the ability to inspire and connect people through creativity.
Consider focusing your campaign on expanding access to the arts. For example, fund free or discounted tickets for students, offer scholarships for workshops or programs, or support free admission days at your venue.
Pair these initiatives with a story or testimonial that showcases your impact, like a student discovering their love for the arts or a family enjoying their first live performance together. This emotional connection sets your campaign apart and aligns perfectly with the spirit of Giving Tuesday.
So there you have it! By planning your communications, crafting a compelling message, and differentiating your organization, you can still make the most of Giving Tuesday.
For personalized guidance on your Giving Tuesday campaign, schedule a free strategic exploratory call with me. Visit navestrategies.com and click the Schedule a Call button. Together, we’ll develop a plan tailored to your organization’s needs and goals.
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