When it comes to marketing your subscriptions, there's a better way than blanketing mass media channels.
Let's break down why.
Targeted Approach
The most likely people to subscribe are those who have already attended a performance or visited your gallery.
Remember that, in a subscription campaign, you are asking someone to buy multiple performances at one time.
The most likely group to subscribe for the first time is anyone who has attended at least once in the past.
Efficiency and Customization
Direct marketing allows you to customize your messaging to different segments of your audience.
You can tailor your pitch to lapsed subscribers, enticing them to return, or craft a compelling message for single ticket buyers to consider subscribing.
Customization means you can talk to the patron where they are in their relationship to your organization.
Strategic Budget Allocation
Here's the kicker: When you save your subscription mass media budget for when your single tickets go on sale, you're making your marketing dollars work smarter.
You'll reach a broader audience, attracting both new and returning patrons.
Look for my upcoming video about making the most from your single ticket on-sale.
So, remember this: When it comes to subscriptions, think targeted, efficient, and strategic.
Avoid mass media and embrace direct marketing for a more personalized and cost-effective approach.
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