​​In the world of subscription renewals, there's a powerful psychology at play. Â
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​People often choose the path of least resistance. Â
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​So, offering smaller options right from the start can inadvertently invite your subscribers to lessen their commitment to your organization. Let's break this down.Â
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​Starting StrongÂ
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​When it's time for renewals, begin by offering your subscribers the same or larger packages they enjoyed previously. Â
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​This sets a positive tone by acknowledging their loyalty and the value they've found in your organization.Â
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​The Power of PerceptionÂ
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​Remember, perception matters. Â
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​When you present renewal options that match or exceed what they had, you're reinforcing the idea that your organization is worth their continued investment.Â
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​Second-Round OffersÂ
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​Now, here's where you can introduce smaller packages. Â
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​If, in the first round, some subscribers don't renew at their previous level, use smaller options as a second-round offer. Â
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​This way, you're still providing choices, but you're doing it strategically.Â
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​By taking this approach, you're making it more likely that your subscribers will maintain or even increase their commitment to your organization. Â
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​It's about nurturing those valuable relationships and ensuring they continue to thrive.​