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​​Don’t Make It Easy to Downgrade Subscriptions​



​​In the world of subscription renewals, there's a powerful psychology at play.  

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​People often choose the path of least resistance.  

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​So, offering smaller options right from the start can inadvertently invite your subscribers to lessen their commitment to your organization. Let's break this down. 

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​Starting Strong 

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​When it's time for renewals, begin by offering your subscribers the same or larger packages they enjoyed previously.  

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​This sets a positive tone by acknowledging their loyalty and the value they've found in your organization. 

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​The Power of Perception 

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​Remember, perception matters.  

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​When you present renewal options that match or exceed what they had, you're reinforcing the idea that your organization is worth their continued investment. 

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​Second-Round Offers 

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​Now, here's where you can introduce smaller packages.  

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​If, in the first round, some subscribers don't renew at their previous level, use smaller options as a second-round offer.  

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​This way, you're still providing choices, but you're doing it strategically. 

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​By taking this approach, you're making it more likely that your subscribers will maintain or even increase their commitment to your organization.  

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​It's about nurturing those valuable relationships and ensuring they continue to thrive.​

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