Single ticket buyers are often the entry point for new patrons into your world.
That's why when single tickets go on sale, it's a golden opportunity to make a big impact.
Let me share some insights on how to do it right.
Reach Out to Existing Patrons
First, don't forget your loyal audience!
Continue reaching out to them through direct marketing.
Let them know about the exciting shows and special deals that await them.
Special First-Week Deal
Here's a tip to jumpstart sales for shows later in the season: Offer a special deal on all tickets sold during the first week tickets are on sale.
It creates a sense of urgency and encourages early bookings.
Use Your Season Launch Budget
Remember that budget we saved from not advertising subscriptions in mass media?
Put it to good use during your single ticket on-sale campaign.
It's the perfect time to make a splash!
By making a splash when your single tickets go on sale, you're not only attracting new patrons but also keeping your loyal audience engaged and excited.
It's about creating a buzz that lasts throughout the season.
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