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Make a Splash When Single Tickets Go On Sale



​​Single ticket buyers are often the entry point for new patrons into your world.  

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​That's why when single tickets go on sale, it's a golden opportunity to make a big impact.  

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​Let me share some insights on how to do it right. 

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​Reach Out to Existing Patrons 

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​First, don't forget your loyal audience!  

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​Continue reaching out to them through direct marketing.  

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​Let them know about the exciting shows and special deals that await them. 

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​Special First-Week Deal 

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​Here's a tip to jumpstart sales for shows later in the season: Offer a special deal on all tickets sold during the first week tickets are on sale.  

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​It creates a sense of urgency and encourages early bookings. 

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​Use Your Season Launch Budget 

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​Remember that budget we saved from not advertising subscriptions in mass media?  

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​Put it to good use during your single ticket on-sale campaign.  

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​It's the perfect time to make a splash! 

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​By making a splash when your single tickets go on sale, you're not only attracting new patrons but also keeping your loyal audience engaged and excited.  

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​It's about creating a buzz that lasts throughout the season.​ 

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