Today, I’ll share quick tips on maximizing Black Friday and Cyber Monday to boost engagement and ticket sales. These simple practices can help you make the most of this high-energy shopping season.
First, capitalize on the spending mindset. During Black Friday and Cyber Monday, people are actively looking for deals. By offering a special promotion, you’re putting yourself front and center with audiences already in a spending mood.
Second, think beyond discounting tickets. Offering deep discounts can disappoint patrons who already paid full price, and it may train your audience to wait for sales rather than purchasing upfront. Instead, preserve your ticket value by offering value-added bonuses. Consider perks like waived fees, a free drink at intermission, or a complimentary parking voucher with ticket purchases. These types of incentives will still motivate people to buy tickets without lowering your ticket prices.
If you must discount, keep the discount lower than what your subscribers receive. We want your loyal subscribers to feel that their investment is worthwhile. By matching or capping discounts at the subscriber level, you maintain value and reward loyalty.
Another essential step is promoting the offer across multiple channels. Send daily emails, post on social media, and create a banner on your website. By consistently spreading the word, you’ll reach a wider audience and make sure no one misses your offer.
Lastly, extend the sale over all four days—Black Friday through Cyber Monday. The longer the sale period, the more opportunities people have to purchase, especially if they may not see your message on a single day. More time means more tickets sold!"
And remember, a Black Friday/Cyber Monday offer doesn’t have to be complex. Just spend a few minutes mapping out your strategy for these days, and you’ll be on the way to success!
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